Prioritizing Payouts
Why marketplaces need to invest in real-time global payouts to meet the needs of cross-border sellers
Marketplaces have rapidly reshaped the online retail space by facilitating services
for buyers and sellers to create a seamless experience for all stakeholders. However,
as platforms look beyond domestic markets, cross-border growth will require a new approach to the seller experience, particularly when it comes to seller payouts.
In a rapidly expanding market for online retail, the loyalty of sellers is not a given. A 2023 report found that 56% of businesses sell on more than two marketplaces compared to 50% a year ago – while 62% of sellers surveyed plan to sell on more marketplaces in the next year.
Acquiring, retaining, and growing sellers across borders will require a new approach to payment processing and management. Here, we explore how payouts can help both B2B and B2C platforms shape their seller experience – without adding additional work for sellers or internal teams to accelerate expansion and revenue.
